RISE logo and brand guide

RISE is the Conference’s four-year strategic plan. Its logo is a grid of four rows and four columns: the letters R, I, S and E among four icons, one for each part of the plan. Each row or column can stand for a church, a district or a year of the plan. Each may be at a different stage, but all of them are moving towards the same goal, and together we RISE.

The four icons

• Renew – the leaf or seed, in green #9AC13C. Renewal and new life: change, a fresh start and growth.
• Invest – the water drop, in blue #3F9CD6. The resources needed for growth, as essential as water.
• Support – the block, in green #3BB778. The hands and hearts that hold up the mission: stability, foundation and community.
• Evangelise – the circle, in teal #00B2B8. God’s never-ending love and the worldwide reach of the mission.

The letters are charcoal #323333. The icons can also be used on their own, for example as bullets or to mark a year’s focus.

Which version to use

• Full colour on white or light backgrounds. This is the main version.
• Full colour on dark, with white letters, on dark backgrounds.
• Charcoal when you can only print in one colour.
• White on photos and coloured backgrounds.
• With the Adventist symbol for official Conference material, such as reports, banners and the backs of programmes.

Use the SVG files for print and design work. Use the PNG files for Word, slides and social media.

Using the logo well

• Leave clear space around the logo of at least half of one grid square.
• Keep it at least 2 cm (80 pixels) wide so the icons stay clear.
• Do not rearrange, rotate, stretch or recolour the icons or the letters.
• Do not add shadows, outlines or other effects.
• Do not place the full-colour logo on a busy photo. Use the white logo instead.

Questions about using RISE? Contact the Conference office.